Entertainment Business Courses

Art of the Pitch

GH166 (4 credit hours)
Prerequisite: GH253 Hollywood Business Practices & History
A course for producers, writers, and directors, Art of the Pitch instructs students how to encapsulate their ideas into salable concepts, present those ideas, and communicate with the writers and others who become involved in bringing these ideas to fruition. The course features guest speakers from the executive ranks of the industry, as well as producers, agents, attorneys, and others, with the instructor being both the constant guide for the students and the moderator.

Artist Management

F428 (4 credit hours)
Prerequisites:  GH253 Hollywood Business Practices, GS256 Entertainment Law
This course provides a comprehensive overview and practical analysis of the business of talent representation. Through assigned readings, lectures and discussions, students will examine the history, purpose and day to day tasks of both agents and managers to gain a better understanding of their place in the entertainment industry. In an ongoing “mock” representation exercise, students will select a client from a pre-determined pool to strategize major and minor career moves on behalf of client.

Entertainment Business Studies

GH364 (4 credit hours)
Prerequisite:  GH253 Hollywood Business Practices, GS256 Entertainment Law
A chance for the Producing emphasis student to research and deeply explore a broad industry business model or specific business model of a known or upcoming company and, if chosen, to create a detailed and sophisticated model that can be used to attract investors.

Film & TV Distribution:  Platform by Platform

F422 (4 credit hours)
Prerequisite:  GH253 Hollywood Business Practices
The intricacies of distributing a film or TV project both domestically and internationally will be detailed, both studio-financed and independently-financed projects. Students will learn how deals are struck and what to expect from offers involving the standard negative pick-up to direct-to-DVD to the more intricate foreign arrangement. The progress of a film in distribution will be followed from the domestic theatrical release to the numerous "platforms" that are possible.

Hollywood Business Practices & History

GH253 (4 credit hours) 
Prerequisite: All Core Tier 1 courses
Hollywood Business Practices & History offers the student the information to understand and analyze the foundational business model of “Hollywood” -- the center of not only the American motion picture and television industries, but the movie capital of the world. Students will learn the language and operations of these businesses. Topics include representation, trade publications, publicity, how the project development process works, the roles of unions and guilds, the roles of different job titles, how the money flows, and, perhaps most importantly, how to find your place in the industry.

Independent Film Workshop

F421 (4 credit hours)
Prerequisite: GH253 Hollywood Business Practices & History
Young filmmakers often find that it is their independent film that propels them. This course takes students through the process of successfully navigating the indie world. Do you cast a recognizable name? How do you approach investors, agents, managers, acquisition executives? What film festivals will get you the most notice? How can you use the internet to market an indie project?

Internet Essentials: The Business of New Media

V321 (4 credit hours)
Prerequisite:  GH253 Hollywood Business Practices & History
The business of the Internet is a frontier that is only beginning to be tapped. This course explains the business of the emerging platform often known as “The Web,” as well as other emerging platforms such as mobile phone content, video gaming, and possible windows for entertainment currently on the horizon.

Modern Business & Industry

GS108 (4 credit hourss)
Prerequisite: None
If you are going to be in business you need to know the basics of business be it loans or revenue. Or, perhaps you just want to know how to handle the money you are going to make in your professional life. This course explores the vital aspects of business often with examples of show business companies.

Producing: From Greenlight to Completion

F441 (4 credit hours)
Prerequisite: F127 UPM/AD
Other courses teach students how the film business and TV industry work and how to pitch and sell projects. This course offers the hands-on process of producing that begins after the selling is done and the script is approved. This is a course that trains students to shepherd the project from the moment the green light to pre-production is given, through production and running the set, and into post-production. Students will use the latest Scheduling and Budgeting software programs for pre-production, and then go through the process of both simulated and real productions to learn how to stay on budget and “put out fires.” This course is designed to teach students how to run the nuts & bolts of pre-production, production, and post-production.

Production Accounting

GN205 (4 credit hours)
Prerequisite:
The Production Accountant is a key position in filmmaking, maintaining financial controls and reporting of production funds. In this hands-on course, students learn the duties of a production accountant. Lessons cover set up and accounting functions, including budgeting, cost reporting, accounts payable, accounts receivable, petty cash, purchase orders, and per diem. The requirements of guilds and unions, production tax credits, insurance, rebates, and refunds are also covered.

Unit Production Management/Assistant Direction (UPM/AD)

F127 (4 credit hours) 
Prerequisite: All Core Tier 1 courses
Introduction to many of the duties associated with the positions of unit production manager, assistant or associate director, stage manager, or production coordinator. Includes pre-production organization, script breakdown, developing schedules and budgets, contracts, insurance, legal agreements, editing and postproduction organization, and development. Coursework also covers processes and paperwork associated with professional film and television production. Uses industry-standard software programs for both mainstream and independent projects.